Wednesday, 12 April 2017

Stalking App 'Facezam' Parodies Privacy Woes, But Not Everyone Is Laughing

Earlier this week, stories about a facial-recognition app that can link photos of strangers to their Facebook accounts began to circulate, causing worry across the web about potential privacy invasion and, in a word, stalking. After widespread blowback from consumers and Facebook alike, its creators admitted the app was a sham; according to its critics, however, the damage had already been done, and while 'Facezam' might have been fake, it has helped to identify some very real problems.

Following a few days of heavy media criticism, the creators of Facezam, an app claiming to provide a stranger's Facebook profile from just their (stolen) photo in passing, took down all the promotional images and copy about 70% success rates and "that beautiful girl you see on the train every day" on its website. They were replaced by a brief notice that the app was a "publicity stunt" all along, and had been cooked up by the British "Viral Marketing Agency" Zacozo Creative.

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